Client: Estée Lauder
Industry: Cosmetics
Service: PR Event
Location: Senegal
Brief: Esteé Lauder were launching their new lipstick range, and wanted their loyal customers to come in store and try their products whilst enjoying music, snacks and tutorials from their professional make up artist.
Solution: Planned and executed a well-organised PR event which included light snacks, organizing technical resources and inviting press to be in attendance.

Client: World Remit
Industry: Financial
Service: PR
Location: Ghana & Uganda
Brief: Introduce WorldRemit as the leading digital money transfer business in Africa through media awareness in business and consumer press Media coverage in national papers or key diaspora outlets during the first quarter of our work.
Solution: We developed PR stories for each market in conjunction with local news trends and events. We designed a series of profile pieces, OP-ED’s, press releases, plus pitched media interviews. We performed media monitoring and ensured that we got coverage both online and print.
Results: Achieved 2 print features per month in national newspapers and online in both countries Successfully executed 3 radio interviews per country within a six month period, on country leading radio stations Successfully, complemented internal marketing efforts and provided consultation on content proposals from client.

Client: Vodafone
Industry: Telecommunications
Service: Event Management
Location: Ghana
Brief: Deliver events to high value clients, press and staff, whilst positioning Vodafone as one of Ghana’s leading telecommunication networks
Solution: Executed a series of experiential events over 12 month for product launches, celebratory evenings and PR. We designed and built the customer experience from invitations through to set design ensuring complete attention to detail with all elements pertaining to the event.

Client: Prudential Insurance
Industry: Insurance
Service: Integrated campaign
Location: Ghana
Brief: Brand and launch new wealth package PRUWEALTH, positioning the new product to the intended target audience. Produce partnership video for funeral plan with Lashibi funeral home
Solution: We designed the new product brand logo and creative template in line with their brand guidelines. Thereafter we executed an integrated campaign which included; Press launch, Video explainer advert, Direct mailing, Social media content design, online media buy, flashmob, digital adverts design, photography shoot within 3 months

Client: Wilmar Africa
Industry: FMCG
Service: Integrated campaign
Location: Ghana
Brief: In this case we pitched a concept to Wilmar which would compliment their OOH campaign and position their brand as well as drive sales nationwide.
Solution: We executed a nationwide, integrated campaign for 18 months which included a series of market activations and experiences. For each activation which was performed we complimented with a press feature. The result was that Frytol increased sales and penetrated new markets in zone 3 residential areas with their smaller, lower value products.

Client: MSD
Industry: Pharmaceutical
Service: PR Launch
Location: Nigeria
Brief: MSD were opening their new office, which serves West Africa and wanted to host a launch event, which invited key industry heads and press to attend.
Solution: Planned and executed a well-organised launch event which included breakfast and launch. Also, arranged and managed press on the day, published press release and executed media monitoring for two weeks post event online, print and radio.